While people often blame themselves for their failures when using products, Norman stresses that the problem lies not with the people using products, but with bad design. Norman challenges designers to cooperate with other disciplines to create user-friendly, reliable products that get delivered on time and on budget.Ĭhapter 2, “The Psychology of Everyday Actions,” delves into human psychology to understand how people behave and evaluate their actions. Although technology has the power to simplify life and make it more enjoyable, increasingly complex technology can make products difficult to use and lead to user frustration. Chapter 1, “The Psychopathology of Everyday Things,” describes five foundational concepts for Human Centered Design (HCD), namely, affordances, signifiers, constraints, mappings, and feedback, which operate in tandem with conceptual models to facilitate human and product interaction. The Design of Everyday Things comprises seven chapters, each subdivided into several sections. This guide uses the 2013 revised edition published by Basic Books, an imprint of Perseus Books Group.
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